Mat Rempit - A Glocal Solution.

We gotta export Mat Rempit culture in a big way. We gotta do it the way the American did it with rock n’ roll, and the clever ways they market the rest of their cultures that we have considered ours like hamburgers, hot dogs, jeans, sodas, movies and the way we spell and pronounce some words.

We gotta do it and we gotta do it now.

We gotta the whole world as the market and this market is totally untapped and we are the only country with this Rempit culture. Think of the money. Big big money like we’ve never seen before.

And think of the roll outs. We can be world’s number one manufacturer of 150cc bikes designed with Rempit in mind. And those innovative mechanics we’ve got working in some seedy workshops can now dream to become world-class Rempit race consultants.

We need the government to get this thing off the ground. We gotta talk to the politicians. We gotta rack our brains how to market our Rempit culture. Maybe we can turn this Rempit into a popular culture through a movie first like that of Saturday Night Fever, or Grease, or Sea Biscuit. Or a TV commercial like that of Apple’s when they first came out in a big way to take on IBM.

We can start with New York. Or Paris. Or London. Or any major cities in the world with a similar street like Jalan Tuanku Abdul Rahman. We live in a satellite era so I figure we can officially launch this Rempit thing simultaneously in all the cities we consider major markets. Start with something like Malaysia Fest with girls doing the stupid traditional dances and then vrrrrroooom, out come the famous sons of Malaysia, the Rempit guys in their 150cc souped up bikes racing down the streets of London Paris New York. It will encourage the youths in these countries to pick up the Rempit culture, buy our bikes, hire our mechanics and before you know it the whole world is gonna be on it and we are gonna be famous, mate! And rich. It's gonna make politicians happy like they've never been happy before. It's gonna be the catalyst to our new economy. Vendors producing exhausts, handle bars, seats, and the rest of the parts you usually find in a Rempit bike. We are gonna be bigger than the Teutul family of Orange County Chopper. We gotta start a national program where our secondary children be taught how to ride a bike Rempit style. We've gotta keep Rempit dudes coming. We've gotta produce them by the millions every year. We can stop thinking about producing students who score 22 As or 49 As because this is not where the money is. We've gotta focus on something that can bring real money. We've gotta think like the Americans. We've gotta act GLOCAL.

We can rope in other cultures of ours in marketing this Rempit thing. Like putting up teh tarik stall at any available space, under the flyover, next to a garbage dump, or under a lone tree. 24-hour mamak shops. Nasi lemak, roti canai, roti tissue and maggi goreng. And then when their arteries are clogged, we can always package a health tourism to Malaysia.

There you go, a glocal solution to the Mat Rempit Culture. Think outside the box. Look at this Mat Rempit thing as something positive. Maybe that’s what Umno Youth is trying to do that I don’t know of. Maybe North Pole is the test market. Except what I don’t understand is, there is no street like Jalan TAR there so I am thinking, maybe I’m missing something.

Think global act local. Glocal. Now that’s another marketing concept developed by Malaysian.
I begin to like this word glocal that I’m thinking maybe I should take it up as my surname.

Whaddaya think?